Thursday, October 5, 2017

5 Business Card Tips

Your business card says a lot about you. It leaves customers with vital information about you and your product. Your business card is also an opportunity to brand yourself. Here are 5 things to keep in mind when designing and printing your business card.

1 - Remember basic print design rules

As with all print materials, there are certain printing requirements your digital design file need to have. First, keep all your key copy at least 5mm from the trim edge to avoid losing vital information. And second, be sure to work at a minimum of 300dpi to maintain image quality.

2 - Form Follows Function

Although the standard 3.5x2" is a small canvas, a business card can still make an impact. Start with your key information: name, phone number, email address, website, etc. Once you know the information you want to include, work your design around presenting the information attractively and creatively.

3 - Avoid common pitfalls

Although it is tempting to design your business card in a nontraditional shape or size, doing so leads to lost or misplaced cards. Your card should also contain only basic information. Business cards full of text are overwhelming and will likely be thrown away.

4 - Cut into your card

Removing a portion of your card can really make your card memorable. Something as simple as rounding corners can make your card stand out.

5 - Double check your design

There is nothing worse than getting your cards from the printer only to discover a typo! Ask a friend to look over your design and check for errors before sending it to the printer.

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